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Digital Signage Retail Media Mediation Layer

Turn Your Existing Screens into a High-Yield Retail Media Engine

Connect any screen, CMS, or display player to direct brand advertising and global programmatic ad demand. In most cases, zero to minimal hardware replacement required.

Check CMS Compatibility
Hardware & CMS Agnostic Direct & Programmatic Buying Instant Plug-and-Play

Yield Estimator

Calculate annual ad revenue potential

Live Estimator
150 Screens
75,000 Visitors

Total combined monthly footfall across all store locations

Estimated Annual Ad Revenue
€27,000 – €54,000
Based on standard retail CPM benchmarks & optimized playlist yield
Core Architecture

One Integration. Every CMS. Every Screen. Every SSP.

CastingOS is not another CMS or ad network. It is the connecting software layer that bridges existing digital signage infrastructure with global retail media demand.

01 / Existing Infrastructure

Screens & CMS Platforms

Samsung MagicINFO, BrightSign, Navori, Scala, LG webOS, Android Players

Retail Stores Supermarkets Cinemas
Software Mediation Layer
CastingOS

Unified Mediation, Playlist Logic & Brand Safety Engine

Zero to Minimal Hardware Replacement
02 / Advertising Demand

Advertisers & Ad Tech

Direct Supplier Campaigns, Programmatic SSPs (Azerion, Vistar, Place Exchange) & DSPs

Supplier Direct Deals Programmatic RTB
Tailored Ecosystem Value

Where Do You Fit?

Find your position in the ecosystem and discover how CastingOS unlocks immediate value for your business.

Retailers & Screen Networks

Unlock retail media revenue on your existing in-store screens without swapping hardware or disrupting internal store communications.

CMS & Software Providers

Add native retail-media monetization capabilities directly to your digital signage software platform as a valuable feature for your clients.

OEMs & Display Makers

Make your commercial displays and media players retail-media ready right out of the box with embedded software connectors.

SSPs & Adtech Partners

Access high-value, verified in-store retail signage inventory across thousands of screens through a single unified integration point.

Trusted across 2,700+ screens live or in deployment

AZERION
2,000+ Screens Network
Global SSP & Sales Partner
VUE CINEMAS
337 Displays
Cinema Network Upgrade
SCREENLINK
400+ Screens
CMS Integration Partner
AMI KAPPERS
104 Retail Locations
National Retail Chain
The Market Bottleneck

The Retail Media Infrastructure Problem

The biggest barrier to implementing retail media is not a lack of screens or advertiser interest, but fragmented signage hardware and software.

1. Fragmented CMS Landscape

Retail networks rely on a wide array of different content management platforms that are rarely cross-compatible. This technical fragmentation blocks unified ad delivery and centralized network control across store locations.

2. High Setup & Hardware Friction

Replacing existing media players and screen hardware across hundreds of stores requires prohibitive capital investment and lengthy installation timelines that delay monetization.

3. Operational Friction

Manual campaign uploads, inflexible playlists, and lack of brand safety controls create high operational burden for store and digital signage teams.

Compatibility Checker

Works With Your Existing Software Stack

CastingOS connects to your current signage player software via lightweight software connectors. Keep your internal store communication software exactly as it is.

Select Your Signage Platform

Check compatibility with CastingOS

Compatible via CastingOS Connector

BrightSign media players support native CastingOS automated playlist insertion with full fallback security and real-time playback logs.

Platform Features

Key Platform Capabilities

Supplier Direct Ad Portal

A white-labeled portal for brand partners and suppliers to directly book in-store campaigns, upload creative assets, and check location availability.

Brand Safety & Control

Set strict brand safety filters, competitor exclusion rules, category restrictions, and maintain total approval authority over all displayed ad content.

Programmatic SSP Integration

Seamlessly link your screens to leading programmatic supply partners (Azerion, Vistar Media, Place Exchange) through a single normalized pipeline.

Transparent SaaS Pricing

€15 – €30 / screen / month

Predictable SaaS model. Retain full revenue margins.

Full Margin Control

Keep standard revenues directly in your account.

Low-Friction Setup

Connect to existing media players with ease.

Flexible Setup

Customized setup and onboarding support.

Behind The Technology

Who We Are

Built by media, software, and digital signage veterans passionate about solving retail media fragmentation.

Sarah van den Berg

Sarah van den Berg

Founder & Managing Director

Strategic Retail Media Partnerships & Commercial Growth

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Mark de Jong

Mark de Jong

Co-Founder & Chief Architect

Signage Software Mediation Layer & Platform Engineering

LinkedIn Profile
Arjen Visser

Arjen Visser

Co-Founder & Head of Operations

Digital Signage Fleet Deployment & Network Success

LinkedIn Profile
Elena Rostova

Elena Rostova

Head of Adtech & Programmatic

SSP Demand Integration & Ad Ecosystem Monetization

LinkedIn Profile
GET IN TOUCH

Let’s connect.

Have a question or want to see how CastingOS plugs into your current digital signage infrastructure? Send us a message below.